We are beginning a new strategic journey as REV Federal Credit Union. With this vision, we have the opportunity to re-position ourselves while building upon our legacy and progressing the credit union in a modern, relevant and engaging way.
As we transition to REV Federal Credit Union, we will be focusing on 4 key pillars to elevate our brand and achieve our $1Bn5 goal. Through strategic sponsorships and a new marketing strategy, we will create brand awareness and promote the energy and positive direction our organization is taking. Improving member experience through our consistent levels of service while focusing on technology and positive interactions will enhance perceptions of the credit union. Enhancing employee experience by strengthening our culture, increasing benefits and competitive pay will provide employees with new ways to grow and expand. Driving net income by improving efficiency and controlling operating expenses is key to moving us forward and will propel us to the next level.
We all own this strategy, and your role is crucial to its success. Remember: being great is a choice… together we will take our credit union to $1Bn5!
With the overall goal to solidify our space in the market, we set out in 2019 on a process to reassess our current brand. These efforts included member and non-member surveys as well as the hiring of a regional branding agency.
55% of members described their perception of us as “traditional.”
86% of non-members described our logo as “traditional or dated.”
It was ultimately determined that a shift in brand purpose, positioning and vision needed to occur through a full re-brand to align with our goals. This determination set in motion the creative process of exploring concepts and names.
Our new name REV Federal Credit Union:
conveys a great sense of energy and positivity
says we’re not the ordinary credit union, we’re ahead of the game
provides us with the opportunity to progress our credit union in a modern, progressive and engaging way.