CHARLESTON, S.C (July 30, 2025) REV today announced the appointment of Joseph P. Orlando as its first North Carolina regional vice president, a position established in early 2025 when the company unveiled a new organizational structure to align with its Growth with Purpose Vision 2030 five-year strategic forecast.

Orlando joins REV from Renasant Bank, where he served as senior vice president and director of learning and development. During his tenure, Orlando built the corporate learning and development function, led enterprise-wide sales and customer engagement initiatives, managed the Voice of Customer program and oversaw strategy execution across retail banking, real estate and consumer and commercial lending as Renasant’s assets grew from $12 billion to $26 billion.

In his new role, Orlando will helm the development and execution of local growth strategies, including branch performance, sales productivity and community engagement, to support the credit union’s expansion into both urban and rural North Carolina markets.

“REV has the full suite of products and services you’d expect from a larger institution, but what drew me in is its commitment to community,” Orlando said. “I’m looking forward to standing shoulder to shoulder with our North Carolina team — rolling up my sleeves and using every tool we’ve got to help local families and businesses thrive. To me, banking is about earning trust and investing in people, and that shared sense of purpose is exactly why I’m here.”

“Joe’s proven leadership in sales methodology, his success in raising customer-experience benchmarks and his skill in mentoring high-performance teams all embody exactly what we envisioned for this role,” said Tara Smith, chief operating officer. “We look forward to his contributions in strengthening our regional teams and elevating REV’s presence across North Carolina.”